Which of the following pricing approaches should be used by a profit-oriented retailer if its demand curve is down-sloping to the right for a while but then actually bends back to the left at lower prices?
A)psychological pricing
B)prestige pricing
C)average-cost pricing
D)bait pricing
E)penetration pricing

Question

Quizplus · Accepted Answer

Target customers who respond to prestige pricing give the marketing manager an unusual demand curve.Instead of a normal down-sloping curve,the curve goes down for a while and then bends back to the left again.

Which of the Following Pricing Approaches Should Be Used by a Profit-Oriented