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CenturyLink Attracts Residential Customers by Setting One Monthly Fee for High-Speed

Question 232

Multiple Choice

CenturyLink attracts residential customers by setting one monthly fee for high-speed Internet,cable TV,and long-distance phone services that is $40 less than the price of purchasing these three services separately.This is an example of


A) reference pricing.
B) price lining.
C) bundling
D) leader pricing
E) demand-backward pricing

Correct Answer:

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