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When Consumers Decide to Purchase a Music CD from Amazon

Question 236

Multiple Choice

When consumers decide to purchase a music CD from Amazon.com,the company's website often suggests that consumers purchase an additional CD by the same artist for a combined price that is lower than the two CDs would sell for separately.Amazon.com is using


A) product-bundle pricing.
B) complementary product pricing.
C) full-line pricing.
D) bid pricing.
E) demand-backward pricing.

Correct Answer:

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