Jiffy Cake Mix Company developed a new brownie mix that is much improved over its standard brownie mix.When a sales representative for Jiffy contacted a buyer for a major supermarket chain,the buyer demanded that Jiffy give the supermarket chain a combination of cash and free cases of goods whose total value exceeded the entire marketing budget Jiffy planned to spend on the new brownie mix during its first year on the market.When the sales representative from Jiffy protested,the buyer said,"It is company policy to get ________ in order to secure shelf space for new brands."
A)push money
B)advertising allowances
C)quantity discounts
D)stocking allowances
E)sale prices

Question

Quizplus · Accepted Answer

Stocking allowances,sometimes called slotting allowances,are given to an intermediary to get shelf space for a product.They may come in the form of cash or free merchandise.

Jiffy Cake Mix Company Developed a New Brownie Mix That