Copy thrust is what the words and illustrations of an advertisement should communicate.
Correct Answer:
Verified
Q25: Reminder advertising is most likely to be
Q28: Institutional advertising emphasizes a particular product and
Q35: Indirect competitive advertising aims for immediate buying
Q39: When a firm's advertising says "Our motorcycles
Q43: When "action" and a sale are important,then
Q44: Pay-per-click is based on the number of
Q46: Most online advertisers seek a delayed response.
Q58: The best advertising medium is television, but
Q63: The AIDA model can help plan messages
Q77: Advertising can be useful in a marketing
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents