Producers do cooperative advertising with retailers because:

Question

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Retailers are more likely to follow through with an advertising plan if they are sharing the cost with the producer. This also helps build a stronger relationship between the producer and retailer, as they are working together to promote the product or brand. Additionally, cooperative advertising can also help to amplify the reach of the advertising message by leveraging the retailer's local knowledge and customer base.

Producers Do Cooperative Advertising with Retailers Because