Which of the following types of advertising would most likely be used by an oil company that wished to improve its reputation after an oil spill?
A) direct competitive advertising
B) indirect competitive advertising
C) pioneering advertising
D) institutional advertising
E) cooperative advertising
Correct Answer:
Verified
Q142: What is the objective of pioneering advertising?
A)It
Q143: Which of the following advertising headlines is
Q144: 3-D-T has developed a printer that will
Q145: When personal computers were in the market
Q146: What is the objective of competitive advertising?
A)It
Q148: Which kind of advertising should a manufacturer
Q151: Advertising that tries to develop primary demand
Q173: Pioneering advertising is often needed during the
Q185: Using advertising to develop selective demand:
A) may
Q189: "Competitive advertising" tries to:
A) develop selective demand
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