What is the objective of competitive advertising?
A) It tries to develop primary demand for a product category rather than demand for a specific brand.
B) It tries to keep the product's name before the public.
C) It is used to present the company in a favorable light,perhaps to overcome image problems.
D) It may be useful when the product has achieved brand preference or insistence.
E) It tries to develop selective demand for a specific brand.
Correct Answer:
Verified
Q142: What is the objective of pioneering advertising?
A)It
Q143: Which of the following advertising headlines is
Q144: 3-D-T has developed a printer that will
Q145: When personal computers were in the market
Q147: Which of the following types of advertising
Q148: Which kind of advertising should a manufacturer
Q151: Advertising that tries to develop primary demand
Q161: A farmer's cooperative in California is sponsoring
Q185: Using advertising to develop selective demand:
A) may
Q189: "Competitive advertising" tries to:
A) develop selective demand
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