Advertising that tries to develop primary demand for a product category rather than a specific brand is called ________ advertising.
A) comparative
B) institutional
C) competitive
D) pioneering
E) persuading
Correct Answer:
Verified
Q146: What is the objective of competitive advertising?
A)It
Q147: Which of the following types of advertising
Q148: Which kind of advertising should a manufacturer
Q154: Boomerang,Inc.has created a truly new product,and the
Q156: Advertising that tries to develop selective demand
Q173: Pioneering advertising is often needed during the
Q177: _ advertising tries to develop primary demand
Q185: Using advertising to develop selective demand:
A) may
Q186: Which of the following is true of
Q189: "Competitive advertising" tries to:
A) develop selective demand
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