Boomerang,Inc.has created a truly new product,and the firm's marketing manager is worried that consumers may not buy the product because it is such a different way of satisfying the basic need.The promotion blend for the new product should probably emphasize ________ during market introduction.

Question

Quizplus · Accepted Answer

The promotion blend for the new product should probably emphasize pioneering advertising during market introduction.Pioneering advertising tries to develop primary demand for a product category.