Which of the following is true of competitive advertising?
A) It informs potential customers about the new product and turns them into adopters.
B) It means making specific brand comparisons using actual product names.
C) It tries to develop selective demand for a specific brand.
D) It tries to keep the product's name before the public.
E) It is usually done in the early stages of the product life cycle.
Correct Answer:
Verified
Q181: The _ type of competitive advertising aims
Q182: Boomerang, Inc. has created a really new
Q183: An ad stressing the advantages of one
Q184: Glitter, Inc. advertises its "gold-tone" jewelry on
Q185: Using advertising to develop selective demand:
A) may
Q187: Sears advertises its "DieHard" auto batteries as
Q188: A typical retailer's newspaper ad stressing "today's"
Q189: "Competitive advertising" tries to:
A) develop selective demand
Q190: DIRECT competitive advertising:
A) aims for immediate buying
Q191: The _ type of competitive advertising points
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