An ad stressing the advantages of one brand of cookware-compared to similar (but unnamed) competitive products-is an example of ______________ advertising.
A) institutional
B) comparative
C) pioneering
D) primary
E) competitive
Correct Answer:
Verified
Q178: A manufacturer of lawn mowers pays for
Q179: "Pioneering advertising" tries to:
A) develop goodwill toward
Q180: A producer of country music CDs pays
Q181: The _ type of competitive advertising aims
Q182: Boomerang, Inc. has created a really new
Q184: Glitter, Inc. advertises its "gold-tone" jewelry on
Q185: Using advertising to develop selective demand:
A) may
Q186: Which of the following is true of
Q187: Sears advertises its "DieHard" auto batteries as
Q188: A typical retailer's newspaper ad stressing "today's"
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