A manufacturer of lawn mowers pays for and provides local dealers with professionally-produced commercials for its products. A dealer can pay to have its name, address, and telephone number appear at the end of the commercial. The commercials are much higher quality ads than most local lawn mower dealers could afford by themselves. These commercials provided by the manufacturer for local use are an example of:

Question

Quizplus · Accepted Answer

The manufacturer providing the commercials for local dealer use and the option for the dealer to add their own information is an example of cooperative advertising. The manufacturer and dealer are working together to promote the product and brand.

A Manufacturer of Lawn Mowers Pays for and Provides Local