Which of the following advertising headlines is MOST oriented toward stimulating PRIMARY demand?
A) "See your Hewlett Packard dealer to learn how an affordable portable printer can make business travel easier."
B) "Panasonic is the value leader."
C) "IBM printers set the quality standard."
D) "Buy Quality. Buy from an authorized Epson dealer."
E) "Canon portable computers are lighter to carry than any other brand."
Correct Answer:
Verified
Q171: Which of the following types of advertising
Q172: "Cooperative advertising" involves producers:
A) paying for intermediaries'
Q173: Pioneering advertising is often needed during the
Q174: The message "Get your daily dose of
Q175: Advertising which tries to develop primary demand
Q177: _ advertising tries to develop primary demand
Q178: A manufacturer of lawn mowers pays for
Q179: "Pioneering advertising" tries to:
A) develop goodwill toward
Q180: A producer of country music CDs pays
Q181: The _ type of competitive advertising aims
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