Boomerang, Inc. has created a really new product and the firm's marketing manager is worried that consumers may not buy the product because it is such a different way of satisfying the basic need. The promotion blend for the new product probably should emphasize ______________ during market introduction.

Question

Quizplus · Accepted Answer

Pioneering advertising is used for introducing new products or services to the market. As the marketing manager of Boomerang, Inc. is worried that consumers may not buy the product because it is so different, it would be appropriate to use pioneering advertising to educate consumers about the product's unique features and benefits.