Which of the following would be the most likely reason a firm would use a pop-up or banner ad?
A) The firm wants to build a brand.
B) These types of ads have high click-through rates.
C) Their customers know exactly what they want.
D) Pop-up and banner ads are a unique way to reach potential customers.
E) They are targeting customers that are ready to buy.
Correct Answer:
Verified
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