A firm has run a comparative ad,and a competitor immediately complains that the claims made by the ad are deceptive.In such a case,
A)the ad agency that created the ad could share responsibility in any action brought by the FTC.
B)the firm that sponsored the ad might need to provide research proof that its claims are accurate.
C)the Federal Trade Commission has the power to require corrective advertising-if the ad is really deceptive.
D)All these answers are correct.

Question

Quizplus · Accepted Answer

According to the FTC,advertising agencies as well as advertisers must share equal responsibility for false,misleading,or unfair ads; firms are required to support their ad claims with research proofs; and the firms are required to run corrective ads if their ads are proved to be deceptive.

A Firm Has Run a Comparative Ad,and a Competitor Immediately