Which of the following statements about sales promotion activities is true?
A)They usually have long-term effects.
B)They are aimed at final consumers,but not business customers.
C)They focus more on getting attention than on stimulating action by consumers.
D)They may be aimed at a firm's own employees.
E)They usually take longer to achieve sales results than does advertising.

Question

Quizplus · Accepted Answer

Sales promotion activities can be targeted at final customers,channel members,or even a firm's own employees.

Which of the Following Statements About Sales Promotion Activities Is