The adoption curve shows that
A)most new products are introduced too slowly.
B)the marketing plan for a new product should schedule most of the promotion spending right when the product is first introduced.
C)some groups accept a new idea before others.
D)a firm should stick to the same promotion effort as time passes.
E)All these answers are correct.

Question

Quizplus · Accepted Answer

The adoption curve emphasizes the relations among groups and shows that individuals in some groups act as leaders in accepting a new idea.

The Adoption Curve Shows That