Producers and wholesalers that target business customers typically emphasize
A) publicity.
B) mass selling.
C) personal selling.
D) advertising.
E) sales promotions.

Question

Quizplus · Accepted Answer

Producers and wholesalers that target business customers typically emphasize personal selling, as B2B sales often involve building personal relationships and offering customized solutions to meet the specific needs of the business customer. Publicity, mass selling, advertising, and sales promotions are less effective in this context.

Producers and Wholesalers That Target Business Customers Typically Emphasize