_____ means getting customers to ask intermediaries for the product.
A) Pulling
B) Pushing
C) Branding
D) Underwriting
E) Forecasting

Question

Quizplus · Accepted Answer

Pulling refers to creating demand for a product such that customers actively seek out intermediaries to purchase it. This is in contrast to pushing, which involves manufacturers or sellers pushing the product towards intermediaries to generate sales.

_____ Means Getting Customers to Ask Intermediaries for the Product