In promotion to intermediaries:
A) personal selling is the dominant promotion method.
B) trade ads are used to inform intermediaries about new offerings.
C) promotion must be both informative and persuasive.
D) sales promotions are used to boost the intermediary's profits on a short-term basis.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

All of these alternatives are correct. Personal selling is important to develop relationships with intermediaries and persuade them to carry and promote the product. Trade ads can inform intermediaries about new products or promotions. Promotion to intermediaries must be informative in order to educate them about the product and its benefits, and persuasive in order to convince them to carry and promote it. Sales promotions can be used to incentivize intermediaries to push the product and increase sales on a short-term basis.

In Promotion to Intermediaries