Which of the following adopter groups is described correctly?
A) laggards: respectable
B) innovators: willing to take risks
C) late majority: follow the innovators
D) early majority: opinion leaders
E) early adopters: traditional
Correct Answer:
Verified
Q246: The adoption curve shows that
A)most new products
Q247: The best way to reach innovators is
Q248: Personal selling is most likely to dominate
Q249: The adoption curve shows
A)when different groups accept
Q251: Early adopters
A)tend to rely on information sources
Q265: The innovators are the group of customers
Q268: The adoption curve
A) emphasizes the importance of
Q273: A retailer's target customers are young, well
Q278: Which of the following groups is likely
Q280: Producers and wholesalers that target business customers
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