Which of the following is NOT true of the market growth stage?
A)The main job is to persuade customers to buy,and keep buying,the company's product.
B)The promotion must build primary demand,and not just for the company's own brand.
C)More competitors enter the market,and mass selling becomes more economical.
D)The promotion emphasis shifts to stimulating selective demand.
E)Salespeople and personal selling work toward expanding the number of outlets and cementing relationships with channel members.

Question

Quizplus · Accepted Answer

In the market growth stage,more competitors enter the market,and promotion emphasis shifts from building primary demand to stimulating selective demand for a company's own brand.

Which of the Following Is NOT True of the Market