The most common method of setting the marketing budget is to
A)let internal politics decide.
B)estimate what competitors are spending.
C)determine the cost of the tasks to be accomplished.
D)use all uncommitted revenue.
E)use some predetermined percentage of past or forecast sales.

Question

Quizplus · Accepted Answer

The most common method of budgeting for promotion expenditures is to compute a percentage of either past sales or sales expected in the future.

The Most Common Method of Setting the Marketing Budget Is