Regarding promotion blends,which of the following statements is true?
A)Consumer products producers should rely almost completely on personal selling in the market maturity stage.
B)Reminding becomes important in the market introduction stage.
C)More targeted promotion is needed during the sales decline stage of the product life cycle.
D)Informing becomes important in the market growth stage.
E)None of these statements is true.

Question

Quizplus · Accepted Answer

During the sales decline stage,the total amount spent on promotion usually decreases as firms try to cut costs to remain profitable.Since some people may still want the product,firms need more targeted promotion to reach these customers.

Regarding Promotion Blends,which of the Following Statements Is True