A document archiving company develops its promotional budget based on detailed plans from the tasks to be accomplished by its marketing campaign.The company is most likely to be using which of the following methods of promotional budget planning?
A)percentage method
B)task method
C)historical patterns method
D)ratio method
E)discount method

Question

Quizplus · Accepted Answer

The most sensible approach to budgeting promotion expenditures is the task method-basing the budget on the job to be done.It helps a marketing manager to set priorities so that the money spent on promotion produces specific and desired results.The firm can assemble its total promotion budget directly from detailed plans rather than by simply relying on historical patterns or ratios.

A Document Archiving Company Develops Its Promotional Budget Based on Detailed