Which of the following is NOT true about multichannel shopping?
A) Multichannel shoppers use different channels moving through the purchase process.
B) Webrooming occurs when shoppers inspect a product in a physical store and purchase at a lower price online.
C) Multichannel shopping includes shopping in different channels from the same retailer.
D) Multichannel shopping can cause problems for retailers.
E) Showrooming is a type of multichannel shopping.
Correct Answer:
Verified
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