Regarding a study of the shopping behavior of 20,000 online shoppers in Europe,which of the following statements is FALSE?
A) Seven different segments were identified based on shopper needs.
B) French shoppers most often fell into the "time-oppressed optimizers" segment.
C) British shoppers were among the highest countries with "time-oppressed optimizers."
D) The "price-oriented bargain hunters" market segment preferred to shop at stores and rummage for bargains.
E) About 10 percent of Italians regularly purchase online.
Correct Answer:
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