One disadvantage of direct-to-customer channels is that
A)most organizational buyers are used to relying on intermediaries to serve as their purchasing advisors.
B)they require producers to shift many marketing functions to others.
C)this approach makes it hard to achieve coordination among the required marketing activities.
D)they make it more difficult to get information about changing needs of the market.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

Many business products are sold direct-to-customer.If a firm is in direct contact with its customers,it is more aware of changes in customer attitudes.Direct distribution allows a firm to maintain control of the marketing mix and control the whole marketing job.

One Disadvantage of Direct-To-Customer Channels Is That