A direct-to-customer channel
A)includes a retailer but not a wholesaler.
B)usually helps the producer be more aware of changes in final customer attitudes.
C)eliminates some of the marketing functions.
D)is typical in reaching final consumer markets.
E)is most suitable when a large number of transactions are required in the channel or when orders are smaller.

Question

Quizplus · Accepted Answer

If a firm is in direct contact with its customers,it is more aware of changes in customer attitudes.

A Direct-To-Customer Channel