A company may be inclined to use both direct and indirect channels of distribution when
A)serving multiple target markets.
B)it wants total control over the marketing mix.
C)suitable channel partners are hard to find.
D)selling to business customers.
E)selling to final customers.

Question

Quizplus · Accepted Answer

Some firms use direct and indirect channels.When a company serves multiple target markets,it may choose to sell direct and through intermediaries.For example,Autolite uses direct channels to sell its spark plugs to automakers like Ford and users intermediaries like Pep Boys to sell them to consumers.

A Company May Be Inclined to Use Both Direct and Indirect