A good channel captain knows that
A)direct-to-customer channels usually cost less and perform more efficiently than indirect channels.
B)marketing functions can be shifted and shared within a channel but they cannot be completely eliminated.
C)a traditional channel system works best.
D)some marketing functions can usually be completely eliminated by using short channels instead of long channels.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

The channel captain arranges for the necessary functions to be performed in the most effective way within a channel.

A Good Channel Captain Knows That