A firm would prefer an administered channel system to a corporate channel system for all the following reasons EXCEPT that
A) managing all manufacturing,wholesaling,and retailing functions in a channel is too challenging.
B) administered channel systems are more costly to operate than corporate systems.
C) corporate channel systems offer more control over marketing activities than administered systems.
D) administered channel systems offer good enough channel cooperation for the firms' distribution needs.
E) administered channel systems have some of the same benefits of corporate channel systems but without the expense.
Correct Answer:
Verified
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Q207: The role of channel captain
A)should be taken
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A)strategy decisions on
Q210: A good reason for developing or joining
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Q214: A good channel captain knows that
A)direct-to-customer channels
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