A large food retailer acquiring a cheese factory is an example of
A)dual distribution.
B)vertical integration.
C)establishing a tying contract.
D)horizontal integration.
E)internal expansion.

Name: A large food retailer acquiring a cheese factory is an example of A)dual distribution. B)vertical integration. C)establishing a tying contract. D)horizontal integration. E)internal expansion.
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Question

Quizplus · Accepted Answer

Vertical integration means acquiring firms at different levels of channel activity.

A Large Food Retailer Acquiring a Cheese Factory Is an Example