The main reason that vertical marketing systems are becoming more common is that
A)firms realize that working independently has advantages for channel members.
B)firms increasingly understand competition among channel members is profitable.
C)it's easy for multiple firms to coordinate a single marketing mix for a common target market.
D)firms recognize coordination among channel members can increase sales for each channel member.
E)only vertical marketing systems perform activities that adjust the quantities or assortments of products handled at each level in a channel of distribution.

Question

Quizplus · Accepted Answer

Many marketing managers accept the view that a coordinated channel system focused on the same target market can help everyone in the channel.Such systems make sense and are growing,because if the final customer doesn't buy the product,the whole channel suffers.

The Main Reason That Vertical Marketing Systems Are Becoming More