A computer manufacturer runs training programs for its cooperating retailers' salespeople,as well as providing newspaper advertising layouts,point-of-purchase materials,and sales manuals.This is an example of a(n)
A)administered channel system.
B)contractual channel system.
C)traditional channel system.
D)vertically integrated corporate channel system.
E)franchising system.

Question

Quizplus · Accepted Answer

In an administered channel system,members can agree to routinize ordering,share inventory and sales information over computer networks,standardize accounting,and coordinate promotion efforts.

A Computer Manufacturer Runs Training Programs for Its Cooperating Retailers