When planning channels of distribution,a marketing manager should know that
A)vertically integrated systems are seldom used,because of the difficulty of maintaining control.
B)a contractual system offers both flexibility and stability for its members.
C)the disadvantage of a corporate channel system is reduced control over distribution activities.
D)the disadvantage of an administered system is that it is a very formal arrangement.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

By developing contractual channel systems,firms can often gain the advantages of vertical integration while retaining some of the flexibility of a traditional channel system.

When Planning Channels of Distribution,a Marketing Manager Should Know That