Producers often use multichannel distribution because
A)they want to sell both directly with a website and indirectly through intermediaries.
B)big retail chains want to deal directly with producers.
C)competitors use a variety of channels.
D)present channel members are doing a poor job.
E)All these answers are correct.

Question

Quizplus · Accepted Answer

Producers often use multichannel distribution because they want to sell direct and indirect; big retail chains want to deal directly with them; their present channels are doing a poor job or aren't reaching some potential customers; and they need to use a variety of channels to stay competitive.

Producers Often Use Multichannel Distribution Because