The need for reverse channels may arise when
A)a consumer buys something in error and wants to return it.
B)a firm makes an error in completing an order.
C)a product is recalled for safety reasons.
D)a consumer changes his or her mind after purchasing a product.
E)All these situations create a need for reverse channels.

Question

Quizplus · Accepted Answer

The need for reverse channels may arise in a variety of different situations: safety problems; company error in completing an order; consumer error in purchasing a product; or consumer change-of-mind.

The Need for Reverse Channels May Arise When