As a firm's product moves along the product life cycle,marketing managers can expect all of the following to occur EXCEPT
A)potential changes in customers' attitudes and needs.
B)the necessity of changes to the firm's marketing mix.
C)a shift in the competitive environment toward pure competition or oligopoly.
D)increasing industry profits until total product sales finally reach their decline.
E)total product sales peaking at the market maturity stage.

Question

Quizplus · Accepted Answer

Over the course of the product life cycle,sales and profits do not move together in tandem.Profits from a new product or category begin to decline even while industry sales are still rising.Profits decline steadily during the market maturity stage.

As a Firm's Product Moves Along the Product Life Cycle,marketing