As a product moves through its product life cycle,
A)industry profits may decrease while industry sales increase.
B)the nature of competition moves toward pure competition or oligopoly.
C)entirely different target markets may be aimed at.
D)customers' attitudes and needs may change.
E)All these answers are correct.

Question

Quizplus · Accepted Answer

Industry profits decline while industry sales are still rising; the nature of competition moves toward pure competition or oligopoly; the product may be aimed at entirely different target markets at different stages; and customers' attitudes and needs may change over the product life cycle.

As a Product Moves Through Its Product Life Cycle