During the market introduction stage of the product life cycle,
A)large profits are typical until competition arrives.
B)Price and Promotion are more important than Place and Product.
C)all forms of expenditure on Place and Promotion are put on hold.
D)much money is spent for Product,Place,and Promotion.
E)most customers are looking for the new product.

Question

Quizplus · Accepted Answer

In the market introduction stage,sales are low as a new idea is first introduced to a market.Customers aren't looking for the product.Most companies experience losses during the introduction stage because they spend so much money for Product,Place,and Promotion development.Of course,they invest the money in the hope of future profits.

During the Market Introduction Stage of the Product Life Cycle