Which of the following statements about pioneers,second-movers,and followers is FALSE?
A)A pioneer is the first to market with a new product idea.
B)On average,pioneers are usually more profitable than followers.
C)Second-movers typically have a strong customer focus.
D)Second-movers that respond quickly build market share in the market growth stage.

Question

Quizplus · Accepted Answer

A pioneer is the first to market with a new product idea.If that product idea proves profitable,competitors (second-movers)move in quickly-usually with enhanced customer service.The second-movers then become more profitable than the pioneer.

Which of the Following Statements About Pioneers,second-Movers,and Followers Is FALSE