Which of the following is a strategy that a marketing manager is most likely to use in the market growth stage?
A)building brand familiarity
B)penetration pricing to develop customer loyalty
C)moving toward intensive distribution
D)price slashing
E)developing new ways to use the product

Question

Quizplus · Accepted Answer

During the market growth stage,new customers are usually aware of a product and many are looking for it.During this phase,marketing managers want to build brand familiarity.

Which of the Following Is a Strategy That a Marketing