New products that are minor variations on existing products and which require no change to consumer behavior are called
A)fads.
B)new products.
C)second-movers.
D)discontinuous innovations.
E)continuous innovations.

Question

Quizplus · Accepted Answer

Some new products are minor variations on existing products.These "continuous innovations" don't require customers to learn new behaviors.A new toothpaste flavor,a low-calorie iced tea,or a new style of earring would fit in this category.

New Products That Are Minor Variations on Existing Products and Which