Regarding product life cycles,good marketing managers know that
A)all new brands start off in the market introduction stage.
B)product life cycles can be extended through product modifications.
C)a product must pass through all the product life-cycle stages.
D)no strategy planning is needed during the sales decline stage.
E)a firm should use penetration pricing during market introduction.

Question

Quizplus · Accepted Answer

When a firm's product has won loyal customers,it can be successful for a long time even in a mature or declining market; however,continued improvements may be needed as customers' needs shift.

Regarding Product Life Cycles,good Marketing Managers Know That