When planning for the different stages of the product life cycle,managers should remember that
A)sometimes competitors can help to build customer interest in a new-product idea.
B)the correct strategy depends on how quickly the new idea will be accepted by consumers.
C)a firm that can change its strategy quickly may have an advantage over less-flexible competitors.
D)not all new-product ideas catch on with consumers or intermediaries.
E)All these answers are correct.

Question

Quizplus · Accepted Answer

Two or more companies investing in promotion to build demand may help to stimulate the growth of the whole product-market.The correct strategy depends on how quickly the new idea will be accepted by customers and how quickly competitors will follow with their own versions of the product.Not all new-product ideas catch on with customers or intermediaries.Flexibility always helps.

When Planning for the Different Stages of the Product Life