A new-product idea moves through the early stages of the life cycle more quickly when it has all the following characteristics EXCEPT
A)being easy to use.
B)being available for trial on a limited basis,without a great deal of risk to the customer.
C)having no competitive advantage over those already in the market.
D)being compatible with the values and experiences of target customers.
E)having advantages that are easy to communicate.

Question

Quizplus · Accepted Answer

The greater the comparative advantage of a new product over those already on the market,the more rapidly its sales will grow.

A New-Product Idea Moves Through the Early Stages of the Life