Regarding product life cycles,good marketing managers know that
A)any new brand must start off in the market introduction stage.
B)any product modification results in a new-product life cycle.
C)product life cycles cannot be extended.
D)a firm's product can be withdrawn before its related product life cycle is over.
E)All these answers are correct.

Question

Quizplus · Accepted Answer

Not all strategies are exciting growth strategies.If prospects are poor in a product market,a phase-out strategy may be needed-that is,a product can be withdrawn before its related product life cycle is over.

Regarding Product Life Cycles,good Marketing Managers Know That